Rock 'N Roll Tequila

According to MarketLine, the alcohol industry is expected to hit $1 trillion in sales by 2014. Almost 40% of the world's alcohol consumption involves brands operating at an international level with strong brand recognition. Consequently the alcohol industry is very difficult to enter. Companies must think up creative ways to set their new products apart.

I love the marketing idea used by Rock 'N Roll imports, a company from Northern California. They produce three flavors of tequila: Classic Blanco, Coffee and Mango. The company leveraged an interesting packaging concept to incorporate trial among tequila consumers.








 

Not only does this product come in a guitar shaped glass bottle that would clearly stand out on any liquor store shelf, but it offers a 1.5ounce shot of another flavor on top to encourage trial. With such unique flavors I think that this idea is genius! What better way to seed trial than to offer a free sample with the purchase?