Pinterest Marketing Campaigns

Some say that Pinterest may be the next social media giant. Many companies are using Pinterest to launch innovative and creative campaigns in an effort to exploit the potential of the social media platform. Fashion brand Guess has launched an interesting campaign called "Color Me Inspired" via Pinterest. In March, Guess challenged its fans to create pin boards based on their four spring colors- "Noir Teal,” “Hot House Orange,” “Red Hot Overdue” and “New Plum Light.” Four winners were selected by a board of celebrity fashion bloggers.  

This is a very creative way to engage consumers with the Guess brand. We will likely be seeing lots more of this in the future!